PR Launch Strategy Case Study: Mel Robbins

Last year, I saw the famous motivational speaker, Mel Robbins' new book The High 5 Habit literally everywhere, so I thought that it would be fun to do a PR case study on it! And let me tell you, the results are 🔥🔥🔥 Her publicist did an amazing job making sure that she received incredible exposure for her recent launch. 

Let me break it down:

Back in the summer/fall of 2021, Mel was featured on the Today Show which has a viewership of 3 Million people. That story was then picked up by Yahoo!, which has around 3.5 Billion unique visitors per month. So, right there, she potentially reached over 3.8 Billion people for this book launch…with just those two features alone. 

She was also featured on a ton of podcasts with some of the biggest self-development, wellness, and lifestyle thought leaders in the world → most of which you probably know like –  The School of Greatness, The Rich Roll Podcast, The Goal Digger Podcast, Model of Health, Women of Impact, and more.

To summarize, Mel Robbins PR campaign for The High 5 Habit is a great example of just how powerful PR can be when implemented into a launch strategy.

Love you Mel, thanks for being so awesome!! Xoxo, Lydia