How Are You Positioning Your Brand?

Jul 14

Did you know that PR is like brand positioning bootcamp…well it totally is!

What is brand positioning?

Positioning refers to the place that a brand occupies in the minds of its consumers and how it is distinguished from other like-minded brands within the industry

By defining your statement, you are able to:

- Appeal to a certain audience

- Create more confidence

within the way that you

represent your brand

- Allow yourself to share your

message in a compelling way

What to hit in your brand positioning statement:

Who you are (credit line)

- What you do (service)

- Who you do it for (audience / demographic)

- Results / Transformation

This positioning statement should be the same on your website, social media platforms, as well as when presenting it to podcast hosts/producers, and writers/editors at publications.